Sumários
Class 11
30 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Class 11 and 12
29 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom, and how
Class 10
28 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro
In-group exercise - The worst idea I have ever heard
Innovation development
Concept development
Key questions for the development stage
Assessing the development of innovations
Assessing the benefits of innovation
Assessing the risk
Diffusion of innovation theory
Innovation cycle: Testing
Product concept testing
Class 9
28 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro
Innovation cycle: opportunity
External competitive Diagnosis and opportunities selection
Competitive diagnosis
Risk-Reward bubble diagram.
Strategic alignment.
Innovation cycle: Idea
New ideas
Idea generation
Sources for new ideas
Interacting with various groups
Creativity-generating techniques
Class 10
27 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro
In-group exercise - The worst idea I have ever heard
Innovation development
Concept development
Key questions for the development stage
Assessing the development of innovations
Assessing the benefits of innovation
Assessing the risk
Diffusion of innovation theory
Innovation cycle: Testing
Product concept testing