Sumários

Class 4

16 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro

Innovation offering


Innovation radar

Innovation radar group exercise

Class 3

16 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro

Innovation complexity


Innovation analysis matrix

Models of innovation

Disruptive innovations

Competing through innovation

Development of the innovation offering

Benefits of innovation and offering’s equity

Class 1 and 2

15 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro

Introduction to the Curricular Unit

Evaluation process

Program

Group project challenge.

Introduction to Innovation and Creativity in Marketing.

What is innovation?

Definition of innovation.

Types of innovations.

Conceptual framework of innovation.

Dimensions and drivers of innovation.

Class 2

14 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro

Definition of innovation.

Types of innovations.

Conceptual framework of innovation.

Dimensions and drivers of innovation.

Class 1

14 Abril 2026, 09:30 • Ricardo Jorge Godinho Bilro

Introduction to the Curricular Unit

Evaluation process

Program

Group project challenge.

Introduction to Innovation and Creativity in Marketing.

What is innovation?