Sumários

Class 14

5 Maio 2026, 11:00 • Ricardo Jorge Godinho Bilro

The New Tech in MarTech.

Leveraging Marketing through technological evolution.

Tech-enhanced Marketing.

Class 13

5 Maio 2026, 09:30 • Ricardo Jorge Godinho Bilro

Embracing Innovation and Creativity in Business.


MarTech influencing contemporary Marketing.

Understanding MarTech.

The New Customer Experience.

Class 14

4 Maio 2026, 11:00 • Ricardo Jorge Godinho Bilro

The New Tech in MarTech.

Leveraging Marketing through technological evolution.

Tech-enhanced Marketing.

Class 13

4 Maio 2026, 09:30 • Ricardo Jorge Godinho Bilro

Embracing Innovation and Creativity in Business.


MarTech influencing contemporary Marketing.

Understanding MarTech.

The New Customer Experience.

Class 12

30 Abril 2026, 11:00 • Ricardo Jorge Godinho Bilro

Innovation cycle: Introduction to market

Planning the introduction

Preliminary Marketing Strategy Plan

Techniques for measuring consumer preferences

Forecasting the sales

Commercialization: when, where, to whom, and how

Decision theory and decision trees.