Sumários
Class 17
6 Maio 2024, 11:00 • Ricardo Jorge Godinho Bilro
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom, and how.
Developing contingency plans
Using decision theory to plan the introduction
Class 16
6 Maio 2024, 09:30 • Ricardo Jorge Godinho Bilro
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Class 15
6 Maio 2024, 08:00 • Ricardo Jorge Godinho Bilro
Innovation development
Concept development
Key questions for the development stage
Assessing the development of innovations
Assessing the benefits of innovation
Assessing the risk
Diffusion of innovation theory
Class 14
3 Maio 2024, 16:00 • Ricardo Jorge Godinho Bilro
Study visit to CTT Correios de Portugal (Cont'd)