Sumários

Class 9

23 Abril 2024, 11:00 • Ricardo Jorge Godinho Bilro

Amazon, Apple Watch and Nespresso innovation case-studies.

In-class group presentation (cont'd).

Class 8

23 Abril 2024, 09:30 • Ricardo Jorge Godinho Bilro

Amazon, Apple Watch and Nespresso innovation case-studies.

In-class group presentation.

Class 7

23 Abril 2024, 08:00 • Ricardo Jorge Godinho Bilro

Competing through Innovation.

The stage-gate process.

Repositioning strategies.

Red vs. Blue Ocean Innovation Approach.

New Technology-based innovation strategies.

Sustaining Versus Disruptive "Technological" Innovation.

Class 6

12 Abril 2024, 11:00 • Ricardo Jorge Godinho Bilro

Innovation Strategies and Offering.

Developing Innovative Offering.
The stage-gate process.
The Pfizer's Viagra product case-study.

Class 5

12 Abril 2024, 09:30 • Ricardo Jorge Godinho Bilro

Competing through innovation.

Innovation offering.
What is innovation?
The offering equity
The innovation radar.
Exercise about the innovation radar.