Sumários
Class 14
3 Maio 2024, 16:00 • Ricardo Jorge Godinho Bilro
Study visit to CTT Correios de Portugal (Cont'd)
Class 15
2 Maio 2024, 11:00 • Ricardo Jorge Godinho Bilro
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom, and how.
Developing contingency plans
Using decision theory to plan the introduction
Class 14
2 Maio 2024, 09:30 • Ricardo Jorge Godinho Bilro
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study