Class 11

29 Abril 2024, 09:30 • Ricardo Jorge Godinho Bilro

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Innovation cycle: opportunity

External competitive Diagnosis and opportunities selection

Competitive diagnosis

Expected Commercial Value.

Risk-Reward bubble diagram.

Strategic alignment.

Class 10

29 Abril 2024, 08:00 • Ricardo Jorge Godinho Bilro

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Innovation cycle: innovation strategy

Company innovation Potential:

- Strategy and planning

- Marketing

- Technological process

- Quality management

- Logistics

- Human resources

Coordinate innovation with business.

Types of innovation

Class 9

24 Abril 2024, 11:00 • Ricardo Jorge Godinho Bilro

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Amazon, Apple Watch and Nespresso innovation case-studies.

Class 8

24 Abril 2024, 09:30 • Ricardo Jorge Godinho Bilro

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Amazon, Apple Watch and Nespresso innovation case-studies.

Class 7

24 Abril 2024, 08:00 • Ricardo Jorge Godinho Bilro

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Repositioning strategies.

Red vs. Blue Ocean Innovation Approach.

New Technology-based innovation strategies.

Sustaining Versus Disruptive "Technological" Innovation.

Launching and diffusing innovation strategies.

Consumers Psychology Adoption Behaviour.

Launching and Diffusing Innovative Offerings.

Product-Based Factors that Influence Innovation Diffusion.