Class 2

10 Abril 2024, 09:30 • Ricardo Jorge Godinho Bilro

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Group project challenge

Introduction to the case study

Introduction to Innovation and Creativity in Marketing.

What is innovation?

Definition of innovation.

Types of innovations.

Class 1

10 Abril 2024, 08:00 • Ricardo Jorge Godinho Bilro

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Introduction to the Curricular Unit

Evaluation process

Program

Class 3

9 Abril 2024, 11:00 • Ricardo Jorge Godinho Bilro

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Introduction to Innovation and Creativity in Marketing.

What is innovation?

Definition of innovation.

Types of innovations.

Conceptual framework of innovation.

Dimensions and drivers of innovation.

Class 2

9 Abril 2024, 09:30 • Ricardo Jorge Godinho Bilro

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Group project challenge

Introduction to the case study

Class 1

9 Abril 2024, 08:00 • Ricardo Jorge Godinho Bilro

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Introduction to the Curricular Unit

Evaluation process

Program