Sumários

Class 18

10 Maio 2023, 08:00 • Rita Sousa

Human-like technologies and marketing.

The rise of technologies in Marketing:

  • Computing power
  • Open-source software
  • The Internet
  • Cloud computing
  • Mobile devices
  • Big data

Reimagine business with new technology.

How humans learn?

How machines learn?

How technology can enhance Marketing?

Data-driven Marketing.

Agile Marketing.

Class 17

9 Maio 2023, 11:00 • Rita Sousa

Human-like technologies and marketing.

The rise of technologies in Marketing:

  • Computing power
  • Open-source software
  • The Internet
  • Cloud computing
  • Mobile devices
  • Big data

Reimagine business with new technology.

How humans learn?

How machines learn?

How technology can enhance Marketing?

Data-driven Marketing.

Agile Marketing.

Class 16

9 Maio 2023, 09:30 • Rita Sousa

Embracing Innovation and Creativity in Business.

Martech.

The New Customer Experience (CX).

Key-concepts:

  • Artificial Intelligence.
  • Machine Learning and Deep Learning.
  • Natural language processing (NLP).
  • Chatbots
  • IoT - Internet of Things
  • Blockchain
  • BitCoin
  • Non-fungible token (NFT)
  • Metaverse

Class 17

8 Maio 2023, 11:00 • Rita Sousa

Guest-speaker

Victoria Sauter, Estée Lauder e-commerce manager Germany.

Class 16

8 Maio 2023, 09:30 • Rita Sousa

Embracing Innovation and Creativity in Business.

Martech.

The New Customer Experience (CX).

Key-concepts:

  • Artificial Intelligence.
  • Machine Learning and Deep Learning.
  • Natural language processing (NLP).
  • Chatbots
  • IoT - Internet of Things
  • Blockchain
  • BitCoin
  • Non-fungible token (NFT)
  • Metaverse