Class 11

20 Abril 2023, 09:30 • Rita Sousa

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In-classroom presentation of the resolution of the case study by the different working groups (cont'd.)

Class 10

20 Abril 2023, 08:00 • Rita Sousa

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In-classroom presentation of the resolution of the case study by the different working groups.

Class 9

19 Abril 2023, 11:00 • Rita Sousa

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Innovation cycle: opportunity

External competitive Diagnosis and opportunities selection

Competitive diagnosis

Expected Commercial Value.

Risk-Reward bubble diagram.

Strategic alignment.

Innovation cycle: Idea

New ideas

Idea generation

Sources for new ideas

Interacting with various groups

Creativity-generating techniques

Class 8

19 Abril 2023, 09:30 • Rita Sousa

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Launching and Diffusing Innovation Strategies.

Consumer Psychology on Persuasion.

The Prospect Theory.

The Adoption Lifecycle.

Product-Based Factors that Influence Innovation Diffusion.

The Bass Diffusion Model.

Innovation cycle: innovation strategy

Company innovation Potential:

- Strategy and planning

- Marketing

- Technological process

- Quality management

- Logistics

- Human resources

Coordinate innovation with business.

Types of innovation

Class 7

19 Abril 2023, 08:00 • Rita Sousa

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Offering and innovation strategies.

Competing through Innovation.

The stage-gate process.

Repositioning strategies.

Red vs. Blue Ocean Innovation Approach.

New Technology-based innovation strategies.

Sustaining Versus Disruptive "Technological" Innovation.

Using conjoint analysis to create new offering.