Sumários
Class 6
30 Março 2023, 11:00 • Rita Sousa
Guest speaker
Exchange week Iscte Business School
Prof. Julija Zakemo
Innovations and innovativeness, innovativeness as a micro-foundation of organizational development, role of LMX
Class 5
30 Março 2023, 09:30 • Rita Sousa
In-class exercise.
Competing through Innovation.
The stage-gate process.
Repositioning strategies.
Class 4
30 Março 2023, 08:00 • Rita Sousa
Competing through Innovation.
Developing innovative Offering.
The innovation radar.
Offering and innovation strategies.
Class 4
29 Março 2023, 11:00 • Rita Sousa
Guest speaker
Exchange week Iscte Business School
Prof. Julija Zakemo
Innovations and innovativeness, innovativeness as a micro-foundation of organizational development, role of LMX
Class 3
29 Março 2023, 09:30 • Rita Sousa
Introduction to Innovation and Creativity in Marketing.
What is innovation?
Definition of innovation.
Types of innovations.
Conceptual framework of innovation.
Dimensions and drivers of innovation.
Innovation analysis matrix.