Sumários
Class 15
27 Abril 2023, 11:00 • Rita Sousa
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom, and how.
Developing contingency plans
Using decision theory to plan the introduction
Spot problems and select the control events
Class 14
27 Abril 2023, 09:30 • Rita Sousa
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Innovation and product failure
Class 13
27 Abril 2023, 08:00 • Rita Sousa
Innovation cycle: Development
Innovation development
Concept development
Key questions for the development stage
Assessing the development of innovations
Assessing the benefits of innovation
Assessing the risk
Diffusion of innovation theory
Adoption of innovation steps process
The stage-gate process
Class 15
26 Abril 2023, 11:00 • Rita Sousa
Innovation cycle: Introduction to market
Planning the introduction
Preliminary Marketing Strategy Plan
Techniques for measuring consumer preferences
Forecasting the sales
Commercialization: when, where, to whom, and how.
Developing contingency plans
Using decision theory to plan the introduction
Spot problems and select the control events
Class 14
26 Abril 2023, 09:30 • Rita Sousa
Innovation cycle: Testing
Product concept testing
Purpose of concept stage
Testing advantages and disadvantages
The prototype
The google glasses case-study
Innovation and product failure