Class 9

18 Abril 2023, 11:00 • Rita Sousa

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Innovation cycle: opportunity

External competitive Diagnosis and opportunities selection

Competitive diagnosis

Expected Commercial Value.

Risk-Reward bubble diagram.

Strategic alignment.

Innovation cycle: Idea

New ideas

Idea generation

Sources for new ideas

Interacting with various groups

Creativity-generating techniques

Class 8

18 Abril 2023, 09:30 • Rita Sousa

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Innovation cycle: innovation strategy

Company innovation Potential:

- Strategy and planning

- Marketing

- Technological process

- Quality management

- Logistics

- Human resources

Coordinate innovation with business.

Types of innovation

Class 7

18 Abril 2023, 08:00 • Rita Sousa

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Red vs. Blue Ocean Innovation Approach.

New Technology-based innovation strategies.

Sustaining Versus Disruptive "Technological" Innovation.

Using conjoint analysis to create new offering.

Launching and Diffusing Innovation Strategies.

Consumer Psychology on Persuasion.

The Prospect Theory.

The Adoption Lifecycle.

Product-Based Factors that Influence Innovation Diffusion.

The Bass Diffusion Model.

Class 6

31 Março 2023, 11:00 • Rita Sousa

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In-class exercise.

Competing through Innovation.

The stage-gate process.

Repositioning strategies.

Class 5

31 Março 2023, 09:30 • Rita Sousa

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Competing through Innovation.

Developing innovative Offering.

The innovation radar.

Offering and innovation strategies.