Sumários
Co-creation and sustainability perspectives, and CRM
4 Fevereiro 2026, 09:30 • Sandra Loureiro
Co-creation
and customer relationship management
Sustainability:
economic, social, environmental
Crowdsourcing platforms and co-creation.
Visualization of an illustrative video.
Cases of Zara, BMW, DWL, LEGO, IKEA
Cruise
tourism and sustainability concerns, and the incorporation of technologies, AI,
VR, and AR.
Teamwork:
students searching for projects using the SCOPUS AI database.
Presentation, evaluation process, evolution of relationship marketing, and conceptualization of experience
3 Fevereiro 2026, 09:30 • Sandra Loureiro
Presentation, program,
evaluation process
Relationship marketing:
origin and evolution
North American and
Nordic School
From
goods/services to create stage experiences
Brand
experience and experience economy
Presentation, evaluation process, evolution of relationship marketing, and conceptualization of experience
2 Fevereiro 2026, 09:30 • Sandra Loureiro
Presentation,
program, evaluation process
Relationship
marketing: origin and evolution
North
American and Nordic School
From
goods/services to create stage experiences
Brand
experience and experience economy