Sumários

25 Fevereiro 2026, 09:30 • Sandra Loureiro

Antecedents and Consequences of Relationship Quality

Trust, commitment, and satisfaction

Calculate, normative, and affective commitment

Disconfirmation paradigm

Customer delight

Case study: LEGO company

Teamwork: Groups prepare their project.

24 Fevereiro 2026, 09:30 • Sandra Loureiro

Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies, and ethical issues

Customer brand engagement

Employee engagement versus customer engagement

From experience to well-being through engagement

Engaging with experiences in new technologies: VR. AR, AI

Ethical issues

Groups prepare the project for the Learn Unity course.

23 Fevereiro 2026, 09:30 • Sandra Loureiro

Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies, and ethical issues

Customer brand engagement

Employee engagement versus customer engagement

From experience to well-being through engagement

Engaging with experiences in new technologies: VR. AR, AI

Ethical issues

Groups prepare the project for the Learn Unity course.

12 Fevereiro 2026, 09:30 • Sandra Loureiro

Building and maintaining strong relationships: brand love, brand coolness

Best Practices: How to Build and Maintain Strong Customer Relationships

Relationship Investment (RI) model

Emotional attachment

Brand love

Brand coolness

Teamwork