Sumários

Teamwork: case study and project

21 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento


Case study Argos
Groups prepare their projects

Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies, and ethical issues

21 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento

Best Practices: How to Target and Adapt Relationship Marketing
Market orientation
Engagement process
Technologies (VR, AR, AI) and the engagement process

Teamwork: case study and project

19 Fevereiro 2025, 11:00 • Sandra Loureiro

Case study Argos

Groups prepare their projects

Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies, and ethical issues

19 Fevereiro 2025, 09:30 • Sandra Loureiro

Best Practices: How to Target and Adapt Relationship Marketing

Market orientation

Engagement process

Technologies (VR, AR, AI) and the engagement process

Teamwork: methodology

18 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento

Groups prepare the methodology to develop the empirical part of the project.