Sumários

Final projects

10 Março 2025, 11:00 Sandra Loureiro


Groups present and discuss the final projects

Final projects

10 Março 2025, 09:30 Sandra Loureiro


Groups present and discuss the final projects

Final projects

10 Março 2025, 08:00 Sandra Loureiro


Groups present and discuss the final projects

Teamwork: developing the findings and discussion

28 Fevereiro 2025, 11:00 Jorge Pimentel do Nascimento


Students prepare findings, discussion, and conclusions.

Antecedents and consequences of Relationship Quality

28 Fevereiro 2025, 09:30 Jorge Pimentel do Nascimento


Business-to-business and business-to-consumer relationship quality.
Trust, commitment, satisfaction.
Dimensions of commitment: affective, normative, calculative.
Disconfirmation paradigm.
From satisfaction to delight.
Antecedents and consequences of relationship quality.