Sumários

Building and maintaining strong relationships: brand love, brand coolness

18 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento

How to build and maintain Strong Customer Relationships
Brand love
Brand coolness
Brands and sustainability

Teamwork: methodology

17 Fevereiro 2025, 11:00 • Sandra Loureiro

Groups prepare the methodology to develop the empirical part of the project.

Building and maintaining strong relationships: brand love, brand coolness

17 Fevereiro 2025, 09:30 • Sandra Loureiro

How to build and maintain Strong Customer Relationships

Brand love

Brand coolness

Brands and sustainability

Teamwork: methodology

14 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento


Groups cooperate on the project to select and prepare the methodology.

Consumer-brand-machine relationships

14 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento


Conceptualization of brand
Identity system of a brand
Brand image: attributes, benefits, attitudes
Brand personality
Six facets of Brand Relationship quality
Boots, virtual assistants, and robots  in the relationship with brands