Sumários
Co-creation and sustainability perspectives and CRM
10 Fevereiro 2025, 09:30 • Sandra Loureiro
Relationship
marketing and failure in customer relationship management
Engagement
process. Customer and employee engagement
Co-creation
process
Co-creation
and sustainability
The cases of Zara, the cruise industry, and
other examples.
Technology serving sustainability.
Teamwork: selection of scientific articles
7 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento
Refine the topics and selection of scientific articles.
From goods/services to create stage experiences
7 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento
Teamwork: selection of scientific articles
5 Fevereiro 2025, 11:00 • Sandra Loureiro
Refine the
topics and selection of scientific articles.
From goods/services to create stage experiences
5 Fevereiro 2025, 09:30 • Sandra Loureiro
One-to-one
and many-to-many
Brand
experience
Experience
economy
Visualize a
video with Pine from Experience Economy
Customer
journey
Case study:
Differentiation and Positioning: Uber Versus Lyft (Sage publications)