Sumários
From goods/services to create stage experiences
5 Fevereiro 2025, 09:30 • Sandra Loureiro
One-to-one
and many-to-many
Brand
experience
Experience
economy
Visualize a
video with Pine from Experience Economy
Customer
journey
Case study:
Differentiation and Positioning: Uber Versus Lyft (Sage publications)
Teamwork: selection of topics and scientific database
4 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento
Program, evaluation, Relationship marketing: origin and evolution
4 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento
Teamwork: selection of topics and scientific database
3 Fevereiro 2025, 11:00 • Sandra Loureiro
Organization
of the groups
Selection of
the topics
How to use
scopus and web of science
Program, evaluation, Relationship marketing: origin and evolution
3 Fevereiro 2025, 09:30 • Sandra Loureiro
Introduction
of lectures and students.
Program,
evaluation process, and material.
Relationship
marketing: origin and evolution.
Specificities
of services
Two schools
of service quality
Gap model
and servqual
Image
model.