Sumários

Teamwork: from objective to methodology

10 Fevereiro 2025, 11:00 • Sandra Loureiro

Case study Kimberly-Clark.

Groups cooperate on the project.

Co-creation and sustainability perspectives and CRM

10 Fevereiro 2025, 09:30 • Sandra Loureiro

Relationship marketing and failure in customer relationship management

Engagement process. Customer and employee engagement

Co-creation process

Co-creation and sustainability

The cases of Zara, the cruise industry, and other examples. Technology serving sustainability.

Teamwork: selection of scientific articles

7 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento

Refine the topics and selection of scientific articles.

From goods/services to create stage experiences

7 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento

One-to-one and many-to-many
Brand experience
Experience economy
Visualize a video with Pine from Experience Economy
Customer journey
Case study: Differentiation and Positioning: Uber Versus Lyft (Sage publications)

Teamwork: selection of scientific articles

5 Fevereiro 2025, 11:00 • Sandra Loureiro

Refine the topics and selection of scientific articles.