Sumários

Teamwork: methodology

12 Fevereiro 2025, 11:00 • Sandra Loureiro

Groups cooperate on the project to select and prepare the methodology.

Consumer-brand-machine relationships

12 Fevereiro 2025, 09:30 • Sandra Loureiro

Conceptualization of brand

Identity system of a brand

Brand image: attributes, benefits, attitudes

Brand personality

Six facets of Brand Relationship quality

Boots, virtual assistants, and robots  in the relationship with brands

Co-creation and sustainability perspectives and CRM

11 Fevereiro 2025, 11:00 • Jorge Pimentel do Nascimento

Relationship marketing and failure in customer relationship management
Engagement process. Customer and employee engagement
Co-creation process
Co-creation and sustainability
The cases of Zara, the cruise industry, and other examples. Technology serving sustainability.

Teamwork: from objective to methodology

11 Fevereiro 2025, 09:30 • Jorge Pimentel do Nascimento


Case study Kimberly-Clark.
Groups cooperate on the project.

Teamwork: from objective to methodology

10 Fevereiro 2025, 11:00 • Sandra Loureiro

Case study Kimberly-Clark.

Groups cooperate on the project.