Teamwork project

6 Março 2024, 11:00 • Sandra Loureiro

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Groups prepare the final sections of the project.

CP7 Antecedents and Consequences of Relationship Quality

6 Março 2024, 09:30 • Sandra Loureiro

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Business-to-business relationship marketing

Business-to-consumer relationship marketing

Trust, commitment, and satisfaction

Difference between quality and satisfaction

Difference between satisfaction and delight

Teamwork

5 Março 2024, 11:00 • Sandra Loureiro

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CP6 Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies, and ethical issues

5 Março 2024, 09:30 • Sandra Loureiro

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Best Practices in Relationship Marketing

Market Orientation

Engagement: definition, tools, and content

Five Steps of Engagement

- The use of XR and AI to improve Marketing Experiences

Teamwork

4 Março 2024, 11:00 • Sandra Loureiro

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