Relationship marketing: origin and evolution

7 Fevereiro 2024, 09:30 • Sandra Loureiro

---

Relationship marketing: origin and evolution.

Conceptualization of relationship marketing.

Two schools of service quality.

Gap model and image model.

Teamwork: project

6 Fevereiro 2024, 11:00 • Sandra Loureiro

---

Groups organized and topics selected.

Presentation of the learning unity

6 Fevereiro 2024, 09:30 • Sandra Loureiro

---

Presentation of the students.

Program of relationship marketing.

References.

Evaluation process.

Teamwork: project

5 Fevereiro 2024, 11:00 • Sandra Loureiro

---

Groups organized and topics selected.

Presentation of the learning unity

5 Fevereiro 2024, 09:30 • Sandra Loureiro

---

Presentation of the students.

Program of relationship marketing.

References.

Evaluation process.