CP3 Co-creation sustainability perspective and CRM

23 Fevereiro 2024, 09:30 • Sandra Loureiro

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Relationship Marketing: what impact on business?

Avoiding CRM failure

Customer engagement and stakeholder engagement

Co-creation process

Teamwork and case study

21 Fevereiro 2024, 11:00 • Sandra Loureiro

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Discussion of the case study - Kimberly-Clark

Group projects

CP3 Co-creation sustainability perspective and CRM Relationship Marketing: what impact on business?

21 Fevereiro 2024, 09:30 • Sandra Loureiro

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Avoiding CRM failure

Customer engagement and stakeholder engagement

Co-creation process

Teamwork and case study

20 Fevereiro 2024, 11:00 • Sandra Loureiro

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Discussion of the case study "Social media management in the traveler's customer journey: an analysis of the hospitality sector"

Search queries using Web of Science and Scopus

Group projects

cp2From goods/services to create stage experiences Brand experience and experience economy perspective

20 Fevereiro 2024, 09:30 • Sandra Loureiro

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Experience Marketing and its multidimensions

Customer Experience (individual vs. shared experiences)

Memorable Experiences

Customer journey and touchpoints