Sumários

CP6 Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies, and ethical issues

4 Março 2024, 09:30 • Sandra Loureiro

Best Practices in Relationship Marketing
Market Orientation
Engagement: definition, tools, and content
Five Steps of Engagement
The use of XR and AI to improve Marketing Experiences

Teamwork: project

1 Março 2024, 11:00 • Sandra Loureiro

Methodology, data collection and findings.

CP5 Building and maintaining strong relationships: brand love, brand coolness

1 Março 2024, 09:30 • Sandra Loureiro

Best Practices: How to Build and Maintain Strong Customer Relationships

 Brand love and love marks

 Relationship Investment model

 Emotional attachment

Brand love versus brand hate

Brand coolness

Niche and mass cool

Teamwork: project

28 Fevereiro 2024, 11:00 • Sandra Loureiro

Methodology, data collection and findings.

CP5 Building and maintaining strong relationships: brand love, brand coolness

28 Fevereiro 2024, 09:30 • Sandra Loureiro

Best Practices: How to Build and Maintain Strong Customer Relationships

 Brand love and love marks

 Relationship Investment model

 Emotional attachment

Brand love versus brand hate

Brand coolness

Niche and mass cool