Sumários
Teamwork and case study
19 Fevereiro 2024, 11:00 • Sandra Loureiro
Discussion of the case study "Social media management in the
traveler's customer journey: an analysis of the hospitality sector"
Search queries using Web of Science and Scopus
Group projects
cp2From goods/services to create stage experiences Brand experience and experience economy perspective
19 Fevereiro 2024, 09:30 • Sandra Loureiro
Experience Marketing and its multidimensions
Customer Experience (individual vs. shared experiences)
Memorable Experiences
Teamwork: project
9 Fevereiro 2024, 11:00 • Sandra Loureiro
Selection of relevant sources for literature review
Relationship marketing: origin and evolution
9 Fevereiro 2024, 09:30 • Sandra Loureiro
Relationship
marketing: origin and evolution.
Conceptualization
of relationship marketing.
Two schools
of service quality.
Gap model
and image model.
Teamwork: project
7 Fevereiro 2024, 11:00 • Sandra Loureiro
Selection
of relevant sources for literature review