Sumários
Teamwork on project
27 Fevereiro 2024, 11:00 • Sandra Loureiro
Groups work on the empirical part of the
projects
CP4 Consumer-brand relationships
27 Fevereiro 2024, 09:30 • Sandra Loureiro
Brand meaning
Brand
equity
Brand image
Brand
personality
Brand
relationship quality
Sustainability
issues and the consumer-brand
relationships
Teamwork on project
26 Fevereiro 2024, 11:00 • Sandra Loureiro
Groups work on the empirical part of the projects
CP4 Consumer-brand relationships
26 Fevereiro 2024, 09:30 • Sandra Loureiro
Brand meaning
Brand
equity
Brand image
Brand
personality
Brand
relationship quality
Sustainability
issues and the consumer-brand
relationships
Teamwork and case study
23 Fevereiro 2024, 11:00 • Sandra Loureiro
Discussion of the case study - Kimberly-Clark
Group projects