Sumários

W8 | THE INFLUENCE OF SOCIAL RELATIONS, INCOME AND CULTURE #2

15 Novembro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

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W8 | THE INFLUENCE OF SOCIAL RELATIONS, INCOME AND CULTURE #1

15 Novembro 2024, 09:30 • Inês de Albuquerque Tomás Mateus

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W8 | THE INFLUENCE OF SOCIAL RELATIONS, INCOME AND CULTURE #2

13 Novembro 2024, 13:00 • Inês de Albuquerque Tomás Mateus

> Culture shapes values, rituals, and consumer behavior.
> Myths and storytelling convey cultural values in marketing.
> Hofstede's framework explains cultural differences for effective marketing.

W8 | THE INFLUENCE OF SOCIAL RELATIONS, INCOME AND CULTURE #1

13 Novembro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

> Social influence shapes choices via group dynamics, opinion leaders, and social media.
> Income affects purchasing power, wealth, and marketing segmentation (luxury vs. budget).
> BNPL and discretionary income (spendthrift vs. tightwad) impact buying behavior

W7 | DECISION MAKING PROCESS, BUYING, USING AND DISPOSAL #2

11 Novembro 2024, 13:00 • Inês de Albuquerque Tomás Mateus

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