Sumários
25 Setembro 2024, 13:00
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Inês de Albuquerque Tomás Mateus
Decoding Meaning in Marketing
> Semiotics analyzes how symbols create meaning.
> Marketing messages analysis: object, sign (sensory image), and the interpreted meaning.
> Trend Analysis: Digital-first colors.
25 Setembro 2024, 11:00
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Inês de Albuquerque Tomás Mateus
Sensory Perception in Marketing
> Product design is crucial for success.
> Perception is a 3-step process: exposure, attention, interpretation.
> Brand experience through sight, smell, hearing, taste, and touch.
> Sensory thresholds & adaptation affect how we notice stimuli.
20 Setembro 2024, 11:00
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Inês de Albuquerque Tomás Mateus
> Sustainable Consumption and Marketing: Promoting sustainable consumption patterns and developing eco-friendly products and packaging
> Addressing Harmful Consumption: negative aspects of consumer behavior, including addictive consumption, compulsive shopping, and counterfeiting. Importance of responsible technology use and ethical considerations in the marketplace.
> Transformative Consumer Research and Social Marketing: understanding consumption-related challenges and promoting positive change through initiatives like sustainable consumption, financial well-being, health equity, and digital inclusion.
20 Setembro 2024, 09:30
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Inês de Albuquerque Tomás Mateus
Intersection of consumer behavior, sustainability, and social well-being, highlighting the crucial role marketers play in ethical and responsible business practices.
> Ethical Business is Good Business: Marketers must uphold ethical standards, respecting consumer rights, and ensuring product safety and functionality.
> Social Impact and Responsibility: Analyzing how consumer behavior affects public policy issues like data privacy and market access.
18 Setembro 2024, 13:00
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Inês de Albuquerque Tomás Mateus
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