W7 | DECISION MAKING PROCESS BUYING, USING AND DISPOSAL #1

11 Novembro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

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W7 | DECISION MAKING PROCESS, BUYING, USING AND DISPOSAL #2

6 Novembro 2024, 13:00 • Inês de Albuquerque Tomás Mateus

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> Shopping & Influences: Online/offline experiences

W7 | DECISION MAKING PROCESS BUYING, USING AND DISPOSAL #1

6 Novembro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

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> Consumer Decision-Making: Cognitive, Habitual, & Affective categories.
> Cognitive process: Awareness, Appeal, Ask, Act, Advocate.
> Influencing factors: Hyperchoice, budget, price/quality, scarcity, brand familiarity, country of origin.

W6 | ATTITUDES AND PERSUASIVE COMMUNICATION #2

30 Outubro 2024, 16:00 • Inês de Albuquerque Tomás Mateus

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W6 | ATTITUDES AND PERSUASIVE COMMUNICATION #1

30 Outubro 2024, 14:30 • Inês de Albuquerque Tomás Mateus

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Check summary below.