Sumários

W5 | SELF, BODY, PERSONALITY, LIFESTYLE #1

11 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

Check summary below.

W5 | SELF, BODY, PERSONALITY, LIFESTYLE #1

11 Outubro 2024, 09:30 • Inês de Albuquerque Tomás Mateus

See below.

W5 | SELF, BODY, PERSONALITY, LIFESTYLE #2

9 Outubro 2024, 13:00 • Inês de Albuquerque Tomás Mateus

> Personality traits predict buying.
> AIO dimensions define lifestyles.
> VALS framework segments consumers.
> Brands cultivate personalities via archetypes & anthropomorphism.

W5 | SELF, BODY, PERSONALITY, LIFESTYLE #1

9 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

Explore the strong connection between consumer behavior and self-concept.

> Body image & self-esteem are key.
> Ideal vs. actual self impacts buying.
> Multiple selves exist based on roles.

W4 | LEARNING, MEMORY AND MOTIVATION #2

4 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

Check summary below.