Sumários
W8 | THE INFLUENCE OF SOCIAL RELATIONS, INCOME AND CULTURE #2
13 Novembro 2024, 13:00 • Inês de Albuquerque Tomás Mateus
> Culture shapes values, rituals, and consumer behavior.
> Myths and storytelling convey cultural values in marketing.
> Hofstede's framework explains cultural differences for effective marketing.
W8 | THE INFLUENCE OF SOCIAL RELATIONS, INCOME AND CULTURE #1
13 Novembro 2024, 11:00 • Inês de Albuquerque Tomás Mateus
> Social influence shapes choices via group dynamics, opinion leaders, and social media.
> Income affects purchasing power, wealth, and marketing segmentation (luxury vs. budget).
> BNPL and discretionary income (spendthrift vs. tightwad) impact buying behavior
W7 | DECISION MAKING PROCESS, BUYING, USING AND DISPOSAL #2
11 Novembro 2024, 13:00 • Inês de Albuquerque Tomás Mateus
Check summary below.
W7 | DECISION MAKING PROCESS BUYING, USING AND DISPOSAL #1
11 Novembro 2024, 11:00 • Inês de Albuquerque Tomás Mateus
Check summary below.
W7 | DECISION MAKING PROCESS, BUYING, USING AND DISPOSAL #2
6 Novembro 2024, 13:00 • Inês de Albuquerque Tomás Mateus
> Roles in collective decisions (initiator, gatekeeper, etc.).
> Shopping & Influences: Online/offline experiences> Retail theming (landscape, marketscape, cyberspace, mindscape)