Sumários

9 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

Explore the strong connection between consumer behavior and self-concept.

> Body image & self-esteem are key.

> Ideal vs. actual self impacts buying.

> Multiple selves exist based on roles.

4 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

Check summary below.

4 Outubro 2024, 09:30 • Inês de Albuquerque Tomás Mateus

Check summary below.

2 Outubro 2024, 13:00 • Inês de Albuquerque Tomás Mateus

> Marketing applications of learning & memory.

> Consumer motivation and its impact on buying decisions.

> Motivational conflicts (approach-approach etc.)

2 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus

Core elements of consumer behavior: how consumers learn, remember, and what motivates them.

> Consumer learning, memory, & motivation.

> Behavioral & cognitive learning theories