Sumários
W4 | LEARNING, MEMORY AND MOTIVATION #1
4 Outubro 2024, 09:30 • Inês de Albuquerque Tomás Mateus
Check summary below.
W4 | LEARNING, MEMORY AND MOTIVATION #2
2 Outubro 2024, 13:00 • Inês de Albuquerque Tomás Mateus
> Marketing applications of learning & memory.
> Consumer motivation and its impact on buying decisions.
> Motivational conflicts (approach-approach etc.)
W4 | LEARNING, MEMORY AND MOTIVATION #1
2 Outubro 2024, 11:00 • Inês de Albuquerque Tomás Mateus
Core elements of consumer behavior: how consumers learn, remember, and what motivates them.
> Consumer learning, memory, & motivation.
> Behavioral & cognitive learning theories