Seminar - Market Research Part I

2 Dezembro 2020, 09:30 • Rita Sousa

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Fundamentals of Marketing Research

The marketing research process

Qualitative methods and instruments

Seminar I - Advances in Consumer Behaviour and new marketing and business challenges

25 Novembro 2020, 09:30 • Rita Sousa

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Seminar I - Advances in Consumer Behaviour and new marketing and business challenges

Conclusion

23 Novembro 2020, 12:30 • Rita Sousa

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Wrap-up.

Evaluation.

Grades from group assignments.

Class 17 - Social classes and lifestyle

23 Novembro 2020, 08:00 • Rita Sousa

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Social classes and lifestyle

Advances in Consumer Behaviour

18 Novembro 2020, 12:30 • Rita Sousa

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- New business models

- The sharing economy

- The experience economy

- Voice platforms

- Big Data

- AI applications