Class 10 - Shopper experience

12 Outubro 2020, 08:00 • Rita Sousa

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The shopper experience and its determinants

PAD Model

The role of time and situational factors

Retailtainment

Pop-up stores

Store atmosphere

In-store decision making

Sales person role

Post-purchase evaluation and satisfaction

Brand loyalty

Product disposal

Shopper experience

9 Outubro 2020, 14:00 • Rita Sousa

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Motivations and shopping experiences

Point of sale stimuli

Post-purchase evaluation

Individual decision making

9 Outubro 2020, 12:30 • Rita Sousa

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- Need recognition

- Information search

- Alternatives evaluation

- Product choice

Attitudes and persuasive Communication

7 Outubro 2020, 12:30 • Rita Sousa

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- Functional theory of attitudes

- Attitude model

- Hierarchies of effects

- Attitudes and predictors of behaviour

- Attitude change

Class 9 - Individual decision making

6 Outubro 2020, 08:00 • Rita Sousa

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Decision making process

Choice and decision making

Decision types

Problem recognition

Information search

Consumer decision journey and moments of truth

Risk and information search

Alternative evaluation

Product categorization