Sumários

17 Novembro 2020, 08:00 • Rita Sousa

Coolhunters

The grey market

Income and social class

Attitudes in relation to money

Consumer confidence and behavioral economy

Social class structure

Social class mobility and determinants

Relationship between income, social class and shopping moments

16 Novembro 2020, 12:30 • Rita Sousa

- Social class and its determinants

- The impact of social class on purchase decisions

- Status symbols and conspicuous consumption

- Lifestyles and marketing to lifestyles

16 Novembro 2020, 08:00 • Rita Sousa

Age cohorts and generations

Marketing relevance of generations

The role of nostalgia

Generation and its role in consumer identity

Generations: X, Y and Z

Marketing for Gen X/Y

POEM Media

Engagement rules for Gen Z

Tweens and teens

11 Novembro 2020, 12:30 • Rita Sousa

1.How Neuroscience can improve marketing and consumer research

2.The impact of Connected devices (IoT) in marketing

3.Big data and consumer research

4.Meaningful brands

5.Voice platforms and marketing interactions

6.How GenZ traits influence business models

7.AI and hyper personalisation

8.Experience based differentiation

10 Novembro 2020, 08:00 • Rita Sousa

Consumption and household decision making

Social and demographic trends

(New) Family life cycle and their stages

Decision in family

Decision conflicts and strategies for solving conflicts

Determinants of the decision maker in the couple

The role of children and their development stages