Sumários
Age subcultures
9 Novembro 2020, 12:30 • Rita Sousa
- Teen market
- Gray market
- Gen Y
- Gen Z
- Nostalgia and age subcultures
Group influence and opinion leadership
9 Novembro 2020, 08:00 • Rita Sousa
Definition and role of reference groups
Power types of the reference groups
Membership vs aspirational reference groups
Positive vs negative Reference groups
Brand boycoots
Group compliance
Social comparision
The role of opinion leaders
Word of Mouth - role, drivers
Viral marketing
Seminar: group work presentation #2
6 Novembro 2020, 14:00 • Rita Sousa
Seminar: group work presentation #1
6 Novembro 2020, 12:30 • Rita Sousa
Class 13 - Group work presentations
2 Novembro 2020, 11:00 • Rita Sousa
Group work presentations (zoom class)