The Self

25 Setembro 2020, 12:30 • Rita Sousa

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Self concept components

Consumption and the self

Gender roles

Body image

"Shoes and Self" (Belk, 2003)

Class 6 - Values and involvement

22 Setembro 2020, 08:00 • Rita Sousa

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Involvement and motivation

Involvement levels

The engagement with the brand

Involvement types

Involvement measure

Strategies and tatics to increase involvement

CGM and involvement from the consumer

Core values

The mean-ends chain model (next class)

Perception

21 Setembro 2020, 12:30 • Rita Sousa

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Perception process

Sensory systems

Sensorial thresholds

Attention

Interpretation

Class 5 - The motivation process

21 Setembro 2020, 08:00 • Rita Sousa

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What is motivation?

The motivation process

Needs and motivation

Motivation strenght, direction and types

Motivation conflicts

Class 4 -  The self

18 Setembro 2020, 16:00 • Rita Sousa

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Perspectives on the self

Self-concept

Self-concept components

Self esteem

Shoes and self esteem - the role of symbolic consumption

The symbolic interactionism

Consumption and self-concept

Roles

Dynamic nature of motivation

Motivations for consumption