Class 3 - Perception and interpretation

18 Setembro 2020, 14:30 • Rita Sousa

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Perception process

The role of sensorial systems

Business examples

Stimuli, exposure and attention

Sensory thresholds

Attention as a currency

Neuromarketing

Consumer behaviour and management

16 Setembro 2020, 12:30 • Rita Sousa

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The impact of consumers in marketing strategy

The impact of marketing in consumers

Typologies of consumption

The meaning of consumption

Class 2 - Consumer behaviour intro Buying, Having and Being

15 Setembro 2020, 08:00 • Rita Sousa

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Consumer behavior process

Connection with marketing

Scope and meaning

Consuption society and the role of consumption

Introduction. Objectives

14 Setembro 2020, 12:30 • Rita Sousa

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Introduction to the course

Objectives and contents

Evaluation

Class 1 - Introduction

14 Setembro 2020, 08:00 • Rita Sousa

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Introduction

Presentation of the program and teacher

Sharing of expectations

Organization and processes