Class 12 - Group work presentations

2 Novembro 2020, 08:00 • Rita Sousa

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Group work presentations (zoom class)

Household decision making

16 Outubro 2020, 14:00 • Rita Sousa

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Family lifecycle

Household decision making

Children as influencers

Group influence and opinion leadership. The future of influence

16 Outubro 2020, 12:30 • Rita Sousa

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- the impact of influencers in consumption

- reference groups

- opinion leaders

- word of mouth communication

Consumer tribes

14 Outubro 2020, 12:30 • Rita Sousa

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- Post modern tribes

- tribal Marketing

- Segments vs tribes

Class 11 - Consumer tribes

13 Outubro 2020, 08:00 • Rita Sousa

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STP and strategic marketing

The need for a change in the segmentation paradigm

Tribes and a micro social (latin) approach

Tribes and their characteristics

Implications for marketing