Sumários
Overview of relationship marketing in hospitality
7 Março 2023, 09:30 • Rita Sousa
Overview of relationship marketing in hospitality
Future Challenges for Hospitality Marketing
6 Março 2023, 11:00 • Rita Sousa
Guest speaker Prof. David Kwun
Future Challenges for Hospitality Marketing
Overview of relationship marketing in hospitality
6 Março 2023, 09:30 • Rita Sousa
Overview of relationship marketing in hospitality
Teamwork
2 Março 2023, 11:00 • Rita Sousa
Green marketing and relationship quality
Groups organize their project for the learning unity.
Antecedents and consequences of Relationship Quality
2 Março 2023, 09:30 • Rita Sousa
Commitment and Trust theory, Key Concepts, implications for Relationship marketing management
Customer satisfaction: concept, implications, theoretical boundaries verus Quality, Attitudes
Customer Delight
Comparing B2B, B2C and mixed context ("Prosumers"), Robbialac case - painters' loyalty program
Green marketing and relationship quality