Teamwork: project of the learn unity

6 Fevereiro 2023, 11:00 • Rita Sousa

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Teamwork: project of the learn unity.

Students organized in groups to work on their projects and started to explore the use of databases, such as Web of Science (WOS) and Scopus: to learn how to use Scimago to assess the quality of journals.

From goods/services to create stage experiences

6 Fevereiro 2023, 09:30 • Rita Sousa

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From goods/services to create stage experiences

Experience marketing.

Customer journey versus experience marketing.

Experience economy.

Groups read and discuss: case study " Customer Centricity in mobile banking: a customer experience". Identification of the main obstacles of mobile banking (m-banking) adoption and suggest marketing initiatives that could improve the marketing experience of customers.

Cruise industry: case study

2 Fevereiro 2023, 11:00 • Rita Sousa

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Cruise industry: case study

Cruise industry segmentation, experience, and service quality

Characteristics of cruise service

Cruise experience.

The two schools of service quality

2 Fevereiro 2023, 09:30 • Rita Sousa

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The two schools of service quality

North America School and Nordic School

Gap model

From Servqual to Servperf

Image model

Technical and functional quality

Cruise industry: case study

1 Fevereiro 2023, 09:30 • Rita Sousa

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Cruise industry: case study

Cruise industry segmentation, experience, and service quality

Characteristics of cruise service

Cruise experience.