Teamwork

1 Março 2023, 11:00 • Rita Sousa

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Green marketing and relationship quality

Groups organize their project for the learning unity

Antecedents and consequences of Relationship Quality

1 Março 2023, 09:30 • Rita Sousa

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Commitment and Trust theory, Key Concepts, implications for Relationship marketing management

Customer satisfaction: concept, implications, theoretical boundaries verus Quality, Attitudes

Customer Delight

Comparing B2B, B2C and mixed context ("Prosumers"), Robbialac case - painters' loyalty program

Teamwork

28 Fevereiro 2023, 11:00 • Rita Sousa

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Metaverse: definition, challenges & opportunities, and the real estate industry in the metaverse
Groups work on their project of the learning unity.

Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies

28 Fevereiro 2023, 09:30 • Rita Sousa

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Targeting and adapting relationship marketing strategies: engagement process, VR, AR, AI technologies

Best Practices on how to target and adapt RM strategies
Market Orientation: definition, drivers & outcomes: examples Amazon, IKEA, Starbucks, Hims
Customer Engagement

The Five Steps of Engagement
Relationship marketing and technologies: AR/MR/VR and the Reality, Examples: VR experience "Curious Alice" and AR Cocktails by Mirage by City Social"
Artificial intelligence and relationship marketing: Spotify and Netflix, ChatGPT

Teamwork

27 Fevereiro 2023, 11:00 • Rita Sousa

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Metaverse: definition, challenges & opportunities, and the real estate industry in the metaverse
Groups work on their project of the learning unity.