Sumários
Teamwork: groups work on their projects
15 Fevereiro 2023, 11:00 • Rita Sousa
Teamwork: groups work on their projects of the learning unity.
Consumer-brand relationship
15 Fevereiro 2023, 09:30 • Rita Sousa
Consumer-brand relationship
Definition of brand
Brand associations
Brand Knowledge and brand image
Identity system and brand reputation
Brand personality
Brand as a relationship partner: brand partner quality, intimacy, interdependence, commitment, self-connection, passion
Teamwork: groups work on their projects
14 Fevereiro 2023, 11:00 • Rita Sousa
Teamwork: groups work on their projectsfor the learning unity
Consumer-brand relationship
14 Fevereiro 2023, 09:30 • Rita Sousa
Definition of brand
Brand associations
Brand Knowledge and brand image
Identity system and brand reputation
Brand personality
Brand as a relationship partner: brand partner quality, intimacy, interdependence, commitment, self-connection, passion
Teamwork: groups work on their projects and case study
9 Fevereiro 2023, 11:00 • Rita Sousa
Case study: KIMBERLEY-CLARK recycling program
Groups debate on the case study.
Groups work on the project of learning unity.