The two schools of service quality

1 Fevereiro 2023, 08:00 • Rita Sousa

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The two schools of service quality

North America School and Nordic School

Gap model

From Servqual to Servperf

Image model

Technical and functional quality

Relationship marketing: origin and evolution

31 Janeiro 2023, 11:00 • Rita Sousa

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Relationship marketing: origin and evolution.

Conceptualization of relationship marketing.

From the second world war to the end of 20th century.

Service quality and characteristics.

Program and evaluation

31 Janeiro 2023, 09:30 • Rita Sousa

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Program and evaluation.

Class presentation.

Program and evaluation.

Topics for the teamwork.

Relationship marketing: origin and evolution

30 Janeiro 2023, 11:00 • Rita Sousa

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Relationship marketing: origin and evolution.

Conceptualization of relationship marketing.

From the second world war to the end of 20th century.

Service quality and characteristics.

Program and evaluation

30 Janeiro 2023, 09:30 • Rita Sousa

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Class presentation.

Program and evaluation.

Topics for the teamwork.