Sumários

Groups present and discuss the project

9 Março 2021, 09:30 Rita Sousa


Each group (1, 2, 3) had 20 minutes to present the project. Then other groups comments and ask questions to be discussed.

Groups present and discuss the project

8 Março 2021, 11:00 Rita Sousa


Each group (1, 2, 3) had 20 minutes to present the project. Then other groups comments and ask questions to be discussed.

Groups present and discuss the project

8 Março 2021, 09:30 Rita Sousa


Each group (1, 2, 3) had 20 minutes to present the project. Then other groups comments and ask questions to be discussed.

Relationship marketing and new technologies

4 Março 2021, 11:00 Rita Sousa


Relationship marketing and new technologies

Subjective well-being

Engaging with experiences in new technologies: artificial reality, augmented reality and artificial intelligence

Brand coolness and customer engagement

4 Março 2021, 09:30 Rita Sousa


Brand coolness and customer engagement

Brand coolness

Customer engagement and the engagement process