Teams work on the projects

8 Fevereiro 2021, 11:00 • Rita Sousa

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Teams work on the projects

Literature review and methodology.

Building and maintaining strong relationships

8 Fevereiro 2021, 09:30 • Rita Sousa

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North American school and Nordic school: Gap (servqual/servperf) and image model.

From transaction marketing to relationship marketing.

Building and maintaining strong relationships

Total relationship marketing and stakeholders

From nano to mega relationships

Five levels to strengthen the Relationship Marketing

Project in relationship marketing

4 Fevereiro 2021, 11:00 • Rita Sousa

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Project in relationship marketing

Create project teams. Discuss topics, keywords, structure, and methodology

Select and organize data in relationship marketing

4 Fevereiro 2021, 09:30 • Rita Sousa

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Search for scientific data using databases; scopus and web of science

Credible and not credible source of information.

Select and organize data in relationship marketing

Project in relationship marketing

3 Fevereiro 2021, 11:00 • Rita Sousa

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Project in relationship marketing

Create project teams. Discuss topics, keywords, structure, and methodology