Sumários
Relationship marketing and new technologies
3 Março 2021, 11:00 • Rita Sousa
Relationship marketing and new technologies
Subjective well-being
Engaging with experiences in new technologies: artificial reality, augmented reality and artificial intelligence
Brand coolness and customer engagement
3 Março 2021, 09:30 • Rita Sousa
Brand coolness and customer engagement
Brand coolness
Customer engagement and the engagement process
Consumer-brand relationships
2 Março 2021, 09:30 • Rita Sousa
Consumer-brand relationships
Relationship investment model
Triangular affection model
Brand hate