Experience and co-creation

11 Fevereiro 2021, 09:30 • Rita Sousa

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Market Orientation

From goods/service to create stage experiences

Brand experience

Experience economy

Co-creation process and customer relationship management (crowdsourcing platforms).

Teams work on the projects.

10 Fevereiro 2021, 11:00 • Rita Sousa

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Teams work on the projects.

Visualization and discussion of cases through the video.

Experience and co-creation

10 Fevereiro 2021, 09:30 • Rita Sousa

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Market Orientation

From goods/service to create stage experiences

Brand experience

Experience economy

Co-creation process and customer relationship management (crowdsourcing platforms).

Teams work on the projects.

9 Fevereiro 2021, 11:00 • Rita Sousa

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Teams work on the projects.

Literature review and methodology.

Building and maintaining strong relationships

9 Fevereiro 2021, 09:30 • Rita Sousa

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North American school and Nordic school: Gap (servqual/servperf) and image model.

From transaction marketing to relationship marketing.

Building and maintaining strong relationships

Total relationship marketing and stakeholders

From nano to mega relationships

Five levels to strengthen the Relationship Marketing