Select and organize data in relationship marketing

3 Fevereiro 2021, 09:30 • Rita Sousa

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Search for scientific data using databases; scopus and web of science

Credible and not credible source of information.

Select and organize data in relationship marketing

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2 Fevereiro 2021, 11:00 • Rita Sousa

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Relationship marketing: origin and evolution

Characteristics of services.

From goods to service quality

The North American and Nordic schools of service quality.

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2 Fevereiro 2021, 09:30 • Rita Sousa

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Presentation of students, program, evaluation form, and references.

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1 Fevereiro 2021, 11:00 • Rita Sousa

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Relationship marketing: origin and evolution

Characteristics of services.

From goods to service quality

The North American and Nordic schools of service quality.

.

1 Fevereiro 2021, 09:30 • Rita Sousa

---

Presentation of students, program, evaluation form, and references